What Embedded Analytics Is and Why It Gives You Better Business Outcomes

Embedded analytics is an essential tool that integrates business intelligence and analytics software into your daily business operations to provide actionable insights for more effective decision-making.
David Simpson PhD
David Simpson PhD
Last updated: March 24, 2023
Benefits of embedded analytics and business intelligence dashboards

By embedding analytical solutions within your website or other web applications, you can easily access all relevant information on your customers' behaviours, business productivity, and workforce performance, providing a true picture of the overall status of your business. This enables you to recognize opportunities for growth, uncover useful insights and trends to help you formulate new ideas and better plans, and detect issues and solve them quickly as you move your business to the next level of productivity.

Embedded analytics provides critical data comprehension and usability by integrating analytical solutions and data visualization capabilities into a software application's user interface. This helps you visualize and interpret essential business data in dashboards and reports, making it easy to track trends, make decisive business decisions, and identify ways to boost productivity.

Embedded Analytics vs Business Intelligence

Although business intelligence (BI) and embedded analytics share the goal of transforming a company's data into valuable insights, they are distinct concepts. Business intelligence refers to a collection of technology, procedures, and infrastructure that collects data from multiple sources to analyze, comprehend, and store it to aid users in making informed decisions. Users employing BI tools must switch between their business applications and BI tools to generate data insights and take appropriate action. On the other hand, embedded analytics incorporates BI tools into business applications, enabling users to make data-driven decisions directly within the application.

Embedded analytics generates reports, dashboards, and analytics in the application, allowing users to take immediate action based on the insights provided.

Why you should embed analytics within your applications

By embedding analytics directly into your applications, websites, and products, you can empower your team to make more informed decisions and accurate predictions. This, in turn, leads to improved customer relationships and increased trust, ultimately driving revenue growth. With the ability to access relevant information from key company data sources, your users can quickly find the answers they need, resulting in higher engagement and usage rates. This approach can have a positive impact on your business's overall performance and profitability.

Real-time decision making

Embedded analytics can provide real-time insights by analyzing key data from various areas of your business. This allows for a comprehensive understanding of your operations, enabling you to make timely and informed business decisions. By leveraging embedded analytics to analyze any data generated by your business, you can identify opportunities to streamline operations, reduce costs, acquire new customers, and grow your business.

The ability to access and analyze real-time data can give you a competitive advantage and empower you to make data-driven decisions that can positively impact your bottom line.

Enhanced business performance

Embedded analytics is mostly used by leaders to track the business's performance. It is often deployed in internal tools, such as accounting, finance and sales software, to analyze and track data within the software itself without having to switch context and access the an external analytics tool.

Context-switching has been identified as a hindrance to productivity. In a joint report by Qatalog and Cornell University's Idea Lab, it was revealed that the act of switching between digital applications takes an average of nine and a half minutes for people to re-engage in a productive workflow. Moreover, 45% of respondents acknowledged that context-switching results in reduced productivity, while 43% claimed that it causes fatigue. Embedded analytics therefore enhances productivity and optimised work efficiency by minimizing the effects of task-switching.

Embedded analytics is a versatile tool that can be utilized to integrate analytics into your existing websites. This integration allows you to track and visualize critical data, such as the number of visitors, customers, and leads generated by your website.

Additionally, embedded analytics enables you to effortlessly place reports and dashboards precisely where you require them in your products or platforms. This empowers end-users with the insights and understanding they need to make informed decisions about how to maximize their return on investment in your product. By leveraging embedded analytics, you can provide your customers with a seamless user experience that delivers actionable insights and adds value to their operations.

You should expose embedded analytics wherever the business users live and make decisions. If your business users are collaborating in the corporate intranet or in a knowledge base such as Atlassian Confluence, embed your analytics there.

Why choose BI Dashboards in Confluence?

BI Dashboards in Confluence is an excellent example of how to deploy embedded analytics dashboards from all the main business intelligence platforms quickly and easily within Atlassian Confluence.

BI Dashboards in Confluence provides support to embed analytics dashboards for many business intelligence platforms and data science dashboards.

It includes support for Cluvio,, Datapane, Datawrapper, Domo, Geckoboard, GoodData, Looker Studio/Google Data Studio, Holistics, Knowi, Looker, Metabase Cloud, Mode Analytics, MongoDB Charts, Microsoft Power BI, Observable, Qlik, Sigma, Tableau, and Zoho Analytics.

Try BI Dashboards in Confluence for free on the Atlassian Marketplace today.

Photo by regularguy.eth on Unsplash

You may also be interested in...